The Unscheduled CEO
The Unscheduled CEO
Our biggest product of 2023 FAILED and lost us $1,450,000 (here's why...)
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Our biggest product of 2023 FAILED and lost us $1,450,000 (here's why...)

I should have listened to my gut
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We made $1,450,000 (yes that’s “million”!) LESS in 2023 than we did in 2022.

Was it the economy?

Nope (but of course everyone likes to make that excuse).

Ah, must be our industry going through changes? Layoffs?

Nope.

Wait…. Online courses are dead, right??

NO! It’s much more simple than that: We went against our “Zone of Genius” as a company.

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